Clark State is making changes to better serve the performing arts community

Jones said the PAC is gradually moving towards a venue management model, which is common for venues similar to the size of the PAC. The previous model included staff assigned to a specific building and location, but this new site model will prepare all professionals to work and manage any building and location.

“From a supporter’s perspective, the goal is to increase customer service and ensure that every supporter and patron has a memorable experience,” she said.

Consultant Alex Keen, Associate Director of Keen Independent, conducted site visits, as well as interviews with college leaders, arts organizations, PAC staff and community stakeholders.

The first forum in August allowed Keen Independent Research executives and professionals to listen and respond to stakeholder views and questions. The second forum in September allowed stakeholders who were not in a position to plan for the first to share their views. Recordings of both forums can be viewed on the PAC website at

The four-year plan will begin in fiscal year 2023-2024 and will allow the college to prepare to implement accepted recommendations, including:

– continue to develop an on-site team model;

-find other funding outside of the college (such as federal, state, or local);

-increase fundraising and grow endowment, programs for the public; and

– understand that change takes time.

“We are delighted to be at the final stage of this evaluation. The recommendations are encouraging and we have already started updating the staff organization,” said Jones.

The staff organization includes: Dan Hunt, who has been with PAC since 1994, will be the general manager of site operations; Todd Huffman, who has worked at the college for more than six years, will be promoted from assistant technical director of PAC to technical director; and Petra Deason, who has worked for the college for 21 years, will be the head of ticketing operations.

“After reflecting on Alex Keen’s research, I’m very interested in finding out how to market the Center to younger customers and ensure a vibrant future for PAC,” Deason said.

Jones added that the college is currently evaluating whether physical changes will be made to the PAC as well.

For more information or tickets for the 2022-23 PAC season, visit

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