People in Glasgow are among the hardest hit by the cost of living crisis in the UK, research has found.
Food, energy and fuel prices have all skyrocketed in recent months, leaving people struggling with rising bills and looking for cost-cutting measures.
Using search engine data from the last three months of search engine tools Ahrefs, Google Keyword Planner and KWFinder, a study was conducted examining key terms such as energy cap, payday loan, save money and cheapest energy supplier.
This data was then analyzed and ranked by the combined number of searches for all keywords. This data was then sorted.
Glasgow was the fourth most searched area in the UK, with same-day loan searches being the third most searched term across the UK. Other Scottish cities that felt the impact of the cost of living were Aberdeen 7th and Edinburgh 22nd.
Analysis of the data has shown that people from Manchester are struggling with the cost of living more than anyone else in the UK. With 2200 people searching for payday loans monthly, 210 searching for energy price caps and 310 people searching for cheapest energy suppliers, Manchester was the hardest hit area in the UK by population.
Newcastle was the second most affected city and, with its small population, had one of the highest number of payday loan searches compared to the other cities and towns in the study. With 1000 people a month looking for quick ways to make money and cover unexpected expenses.
People from Leeds were the third most affected place in the UK when it came to the cost of living crisis. Leeds had one of the highest numbers of people looking for information about the energy price cap, along with people wanting to switch energy providers for the cheapest service.
Newport, Cardiff and the London Borough of Brent were the least affected areas, with the fewest people searching online for information on energy caps, quick loans, savings and information on the cheapest energy suppliers.
Commenting on the results, a Pink Storage spokesperson said: “The cost of living is something that most of us worry about. By analyzing online search behavior, we can see how people are trying to make ends meet.
“If wholesale energy prices remain high, we can expect further increases in energy prices, and as a result, that will be reflected in people’s online search behavior.”