Healthcare awareness campaign launched –

Final stage of £600m winter resilience plan.

Scots are urged to play their part in easing pressure on the NHS this winter as an awareness campaign is launched today (November 2).

Targeted advertisements on TV, radio and online will encourage people to get the right care in the right place, diverting them from busy A&E services when needed.

It will specify that – if a condition is not life-threatening – people can go to their local pharmacy, dial NHS 24 on 111 or contact their GP. It will also direct people to the NHS Inform website which provides practical self-help guides.

Pandemic backlogs, Brexit-related staff shortages and the costs of inflation have all contributed to making this winter the toughest winter the NHS has ever seen. The advertising campaign is the latest stage in the £600million Winter Resilience Plan which is already recruiting 1,000 additional staff, vaccinating the public against COVID-19 and flu and prioritizing care for the most vulnerable.

Health Secretary Humza Yousaf visited Edinburgh’s Bangholm Medical Center to hear experiences of how multidisciplinary teams are already taking the approach. He said:

“I’m under no illusions that this winter will be the toughest in the history of our great NHS, which is why I’m pulling every lever at my disposal to help ease the pressure where possible.

“This campaign will make it easier than ever to know where to go to get the right care in the right place, saving patients time and freeing up space in our emergency departments.

“This is the final stage of our £600million resilience plan to support our NHS through the difficult winter ahead, which will recruit 1,000 additional staff, vaccinate the public against COVID-19 and flu and will prioritize care for the most vulnerable.

Peju Adeyemo, Associate Physician at Bangholm Medical Center, said:

“Associate physicians are healthcare professionals with general medical training who work alongside physicians providing medical care as an integral part of the multidisciplinary team. We are able to take the pressure off GPs because we can see a wide range of patients, provide holistic care and aftercare. Additionally, we are able to see more acute patients, freeing up time for GPs to see more chronic conditions where 15 minute appointments may not be suitable. “


A multidisciplinary team (MDT) is a group of health and care personnel who are members of different organizations and professions (e.g. general practitioners, nurses and pharmacists), who work together to make decisions about the treatment of individual patients and patients. service users.

Since 2018, 3,220 full-time equivalent (WTE) healthcare professionals have been recruited into multidisciplinary teams supporting GPs and practices in Scotland. This includes 793 WTEs recruited in 2021-22, a record year for MDT recruitment.

About Bradley J. Bridges

Check Also

2766 Haats Rural Village generates Rs 17.13 lakh in 7 days

Jammu, November 6: Around 2,766 Village Rural Haats (VRH), established under the Jammu and Kashmir …