Kenya Barris partners with Interscope to launch label and secures ViacomCBS deal

Kenya Barris left an indelible mark in the television world as the creator of the hit series “Black-ish” which spawned two other shows, “Grown-ish “and” Mixed-ish “.

Today, the showrunner has decided to try his hand at the world of music by signing a joint venture with a major record company. And he expanded his vast portfolio of businesses by launching a podcast and reportedly struck a deal with ViacomCBS’s new BET studios after quitting a $ 100 million Netflix deal in January.

According to Hollywood journalist, Barris announced that he had launched a label, Khalabo Music, which is a joint venture with Interscope Records. Khalabo Music has already signed a few artists in its list.

“From the start, Khalabo’s goal has been to tell stories that reflect our culture with honesty, uniqueness and a unique perspective in a singular voice,” Barris told The Hollywood Reporter.

“Similar to the way we approached our TV and film content, I hope Khalabo Music becomes a place where artists have the space to hone their talent while embracing the uniqueness and individuality of their voice and their his.”

“We try to find creative relationships with people who not only move the culture but see where the culture is going,” said Steve Berman, vice president of Interscope Geffen A&M Records. “Kenya touches people in so many different ways and they want music to be a part of that experience, so the conversation isn’t just about ‘Let me find this artist and make the best record,’” Berman continued. “He wants to find the artists and be able to plug the music into his world in different ways. It’s the full picture with it.

Barris brought in two industry veterans to help run the latest company. Gabe Hilfer, who will serve as director of development and operations for Khalabo Music, and Nicole Plantin, who will serve as general manager.

“Kenya is such an important voice in the culture, and I am more than delighted to combine my passion and experience with its vision,” said Plantin. “I can’t wait to create equally phenomenal music together. “

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