Srinagar (Jammu and Kashmir) [India], Sep 2 (ANI): Lieutenant Governor of Jammu and Kashmir Manoj Sinha on Wednesday kicked off the “Saath” Rural Business Acceleration Program for Women Self-Help Groups (SHGs).
“There are 48,000 SHGs in Jammu and Kashmir. Four Lakh women are linked to these SHGs. This Saath initiative will focus on mentoring and marketing the products created by these women. Our goal is to create 11,000 more SHGs over the coming year. This will transform the lives of these women and make them independent and strong in social and financial aspects, ”said LG Manoj Sinha of the initiative and expansion (ANI) Syed Sherish Asgar, director of the Jammu and Kashmir Rural Livelihoods Mission, said the initiative aims to transform the lives of rural women associated with self-help groups (SHG ).
“Saath aims to accelerate the livelihoods of rural women, associated with self-help groups and doing odd jobs. There is not a lot of profit in their work and there is a lack of knowledge about marketing, packaging and branding. This initiative aims to teach women such skills and convert their businesses into higher-order businesses, ”said Asgar.
Asgar said that initially workshops will be held for 5,000 women, of which 500 will be selected for intensive training and another 100 will be selected for mentorship.
“We will create such business models and success stories that will serve as role models for rural women. We will use our knowledge and skills to reach around 4 lakhs of women associated with self-help groups,” said Asgar.
Asgar said that training will be provided to women in ten different sectors, including agriculture, animal husbandry, poultry, handicrafts, loom, among other sectors in which rural women work.
The goal is to turn women into job providers and create new jobs, according to Asgar.
Women from various SHGs were also invited to participate in the event.
“This event will start a new journey for us. It will connect thousands of sisters with us and allow them to think of a better future. Saath gave us the opportunity to interact with other women to know their thoughts, theirs. livelihood and also know about several government programs. The connection with the Umeed program allowed me to start my own curd related business, which is doing very well now, “said a woman named Hamida.
A Taira woman added, “We are grateful for this Umeed program. Today is the program on Saath. These programs should take place and sensitize more women. My dad and I have a store thanks to the Umeed program. We are extremely grateful for this plan and grateful to the Lieutenant Governor. “(ANI)